A natural approach

Help people find their green in their careers

In business, storytelling is a valuable skill. It’s useful for explaining, persuading, and inspiring. Best of all, everyone can do it.

Even if you don’t think you can.

StoryMason for Career Professionals helps career development advisors, personal coaches, internship coordinators and experiential learning instructors teach job seekers how to engage and persuade people in professional settings. Show how to tell their stories with poise and passion. Master the art of jobtalk. Improve their confidence and build their personal brands.

Learn how to help job seekers build eight core career competencies, hone their skills through game-based practice, reflect with peer feedback, and gain the confidence to excel in networking and interviews—so they win the jobs they want and build fulfilling careers.

Group gameplay

Motivates job seekers to practice

This professional role-play game consists of players introducing themselves through opening statements, answering common interview questions with personal stories, handling unexpected disruptions, and closing with purpose.

Mastering jobtalk with StoryMason for career professionals

Teach job seekers how to engage and persuade people using stories. Help them build eight core career competencies, hone skills through game-based practice, reflect with peer feedback, and gain the confidence to excel in networking and interviewing.

Ready to enroll?  Click Buy $99 button above.

Why it works

Build confidence and competence in job seekers

People have evolved to communicate through stories—to listen to them and learn from them. Descriptive stories (versus logical fact-based arguments) activate more areas of our brains and increase engagement. In business, telling personal stories that demonstrate humility and show vulnerability leads to better attention, understanding and recall.

Teach job seekers to do more than just recite facts and figures about their skills and experiences and to move beyond the CAR/STAR/PAR achievement statements used in resume bullets. Communicating with stories will make your voice heard and your opinions more thoughtfully considered.

While facts and figures are forgotten, stories are remembered and retold. 

Be the memorable one.

Used in 172 programs

U.S., Canada, England, Scotland, Germany, Dubai, South Africa & Spain

Career professionals like you are using StoryMason in communications, coaching, internship, professional development, post-doc and career transition programs.

How does StoryMason improve coaching?

StoryMason Program

Skills mastered

Include a list of items to support the central theme of your page. Bulleted lists are a great way to parse information into digestible pieces.

  • Craft & communicate your story

  • Learn to decode questions

  • Turn an interrogation into a conversation

  • Handle unexpected disruptions with poise

  • Establish instant rapport & close with purpose

  • Evaluate your performance

Program includes

Include additional content to your course curriculum to provide further value to your students.

  • Story

    Storybuilding guides, examples & PPTs

    A NEW way of teaching.

    Learn why storybuilding and the use of story genres works in career development. Story concepts, classroom exercises, presentation materials and interview answers in the form of a story are provided for you in this course.

  • Game

    Facilitation guides, gameplay handouts & PPTs

    One game per 3-5 players (see chart)

    Unlike digital experiences, physical cards engage both visually and tactilely, creating a higher level of focus and natural interactive engagement. Peer feedback motivates players to practice and polish their speaking skills.

  • Skills

    Workshop skills training ideas & activities

    Flexible and adaptable instruction tools

    Whether you work 1:1, in small groups or teach in a classroom, StoryMason can be used in different ways. Teach job seekers that with skills practice you can find your voice and make your stories come alive.

How many kits do I need?

Can be used in 1:1, in small groups, and in classrooms

About the online program
The StoryMason program includes video lessons on the power of stories and storybuilding for careers, downloadable guides and PPTs, and presentations to prepare your job seekers for improving 8 competencies of the full interview process, confidence-building activities for networking and motivational gameplay to master jobtalk.  

About the game
The accompanying StoryMason game kit improves your jobtalk fluency so you can stand out and sparkle. You can play it alone, but like most things, it is much better with other people. The tool can be used flexibly for instructional skills activities, ice breakers or as a peer-to-peer feedback game that simulates the full interview process.

Things to consider:
  • A single game kit is best for 3–5 players (see chart below for quantities)
  • Grouping job seekers at all stages: students, alumni and career changers
  • Interdepartmental uses across communications, internship, professional development, career programs
  • Simultaneous uses in schools: have enough supply for 1:1 coaching meetings while workshops are being conducted by other career advisors
  • Cases where you can loan games to students for practice before interviews after workshop gameplay.

Prepare job seekers in small group gameplay
small groups 
(3-5 players)
# instructors or advisors
for schools: workshops and 1:1 use
1 3–5 1 group 1 1 advisor, 1 game.
6 18–30 6 groups 2–3 Each advisor has 2–3 games; Classroom of 30.
12 36–60 12 groups 4 Each advisor has 3 games; Class of 36-60.
15 45–75 15 groups 5 Each advisor has 3 games; Large class or multiple workshops.
36 108–180 36 groups 6–9 Each advisor has 3-6 games; Multiple workshops.

Gameplay workshops

Benefits of peer-to-peer feedback

Better job seeker motivation.

Increased engagement.

More thorough preparation.

Improved interviewing confidence.

Connecting the dots on personal branding.

Enhanced self-awareness.

P.S. And it's fun too!


  • $99.00

    $99: Purchase online program. Order StoryMason game kits separately $24.95/box (access link in the course).

    Get started now


Leadership coach


StoryMason is practical and fun! In my 25 years in career development, I've never seen a tool like it.

MBA programs


Students enjoyed the small-group setting, listening to others’ storytelling techniques, and hearing feedback from their peers.

Undergraduate programs


StoryMason definitely helped enhance my workshop content. Job seekers were very engaged!

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